Your webinars might not perform well, not because of the content itself, but because you are not using them right.

That is where an AI repurposing tool like LongShort Clip can change the game for you.

Here is a truth that most marketers do not accept. Statistics show that only 40% of registered attendees actually join live webinars, while around 63% of total views happen on-demand after the live event.

This means more than half of your audience intends to obtain your content, but they are not consuming it in its existing form- a long, lengthy Webinar.

In 2025, the attention span of people has decreased dramatically.  It is mainly due to the rise of short-form video content across social media platforms.

Further, platforms like TikTok, Instagram Reels, and YouTube Shorts have defined how audiences consume content.  They prioritize quick, engaging, and visually attracting content over lengthy videos or articles.

In this blog post, we will go through how an AI re-purposing tool can automatically turn your Webinar to Reels to get traffic-driving, lead-generating short videos — without ever opening a video editor.

First, have a look at what the actually  webinars are and how they work:

What Is Webinar Content Repurposing?

A webinar is an online, live, interactive seminar and presentation which is hosted over the internet, combining audio, video and presentation slides to a wide virtual audience.

Webinar content repurposing is the process of turning one long Webinar into multiple short clips, such as Reels, blog posts, short clips, carousels, and infographics.

You can consider your Webinar as a blockbuster movie, and your repurposed content clips can be the trailers that sell it. The main event of the Webinar delivers the full story, but short clips drive curiosity, reach new audiences and lead the audience to your core content.

According to HubSpot, “approximately 60% of marketers generate more leads from repurposed content than from brand-new material. Why? Because repurposing amplifies your message without doubling your effort.”

So, instead of starting from scratch each time, you can take out main points, quotes, and important visuals from existing webinars. You can turn long webinars into attention-grabbing short-form clips.

These bite-sized versions let you appeal to audiences who prefer fast, digestible content on social media platforms like Instagram, LinkedIn, and TikTok.

Why Webinars Are Your Most Underused Marketing Asset

If you are a marketer, coach, or SaaS founder, you already know how webinars work as they help you in building credibility, demonstrating authority, and bringing real engagement.

But there is still an issue that after the live session, most of the webinars are uploaded once to YouTube and then forgotten. They rarely drive organic traffic, as well as they seldom reach new audiences.

This is not because of your content quality, but. It is because:

• Lengthy webinars are not suitable for today’s attention span.
• People prefer short and value-driven clips they can scroll through.
• Time-consuming traditional video editing 
• Less time for manually editing to extract key moments.
• Underperforming content format that is not fit for current trends.
  

But turn webinars into short-form videos with an AI repurposing tool. You will make your content valuable, bite-sized content that may work perfectly for modern attention habits.

Why Repurposing Webinars Matters

A single webinar can excel your social strategy for months.

Instead of letting it sit in your archives, break it into short, engaging clips that meet your audience where they are — scrolling on Instagram, TikTok, or YouTube Shorts.

Supporting Data:

• 63% of viewers watch webinars after the live event.
• 54% of marketers say short-form video is the most engaging content format (HubSpot, 2025).
• Content repurposing can save up to 60% of production time while maintaining content consistency across channels (Content Marketing Institute).
  

What is the Strategic Value of Repurposing Webinars

Ever hosted a great webinar and wondered how to keep the momentum going? Repurposing it might just be your smartest next move.

Your Webinar Can Extend the Life of Your Content.

Most of the content marketers treat webinars as a one-time event, but they miss the opportunity to extend their life. In reality, approximately 63% of viewers consume webinars after the live event, but the repurposing Webinar can keep that momentum on.

Example: A single webinar can fuel your blog, Reels, email series, and social calendar.

You Can Reach Out to New Audiences Across Channels

Not everyone consumes content the same way, because some people prefer reading blogs, others scrolling Reels, and others listening to audio. Repurposing your webinars with AI repurposing tools can help you meet all of them.

Here’s how your Webinar goes live across various social media platforms 

Example:

LinkedIn: Thought-leadership posts.

YouTube: Short highlights.

Instagram: 15 To 30-second Engaging Reels.

Website: SEO-optimized blog posts.

With every content format, your message will get more reach to a wiser audience and longevity for your content without reworking from scratch.

You Can Reduce Production Costs & Boost ROI

When you create new content from scratch than it costs 4–10x more than repurposing your existing webinars with an AI clipping tool 

That is why smart digital/content marketers look for AI repurposing tools like LongShortClip (LSC).

So, in place of doing manual editing of videos or writing from scratch, AI tools will analyze your Webinar to highlight the best moments and automatically create short clips, captions, and thumbnails.

So that one-hour-long Webinar your expert hosted? It can easily become:

• 10+ social clips
• 1 blog post
• 1 email campaign
• And 1 month’s worth of content for your marketing calendar.
  

What Kinds of Content Formats can you create from One Webinar?

Your Webinar is not just a one-hour presentation. This is your content goldmine. You can convert your Webinar into a multi-format content hub that can help you feed every corner of your content marketing funnel.:

Short Reels/Clips:  You can turn a long webinar into  15 to 30-second short clips for Instagram, YouTube Shorts, and TikTok.

Blog Posts: You can convert the transcript or talking points of your Webinar into SEO-rich articles and blogs that can drive traffic for you.

Podcast Episodes: You can also strip out audio insights and transform them into expert, insightful podcast content.

Email Sequences: You can share top takeaways, highlight reels, and post webinar invites to keep your audience engaged.

Infographics or Carousels: From your podcast, you can turn key stats into visuals for LinkedIn and Instagram.

Lead Magnets: Further, you can bundle your Webinar’s top insights into downloadable “Webinar Summary Guides” or ebooks.

How to Turn Your Webinar into Reels with AI (Step-by-Step Process)

Here is how it works — step by step.

1. Upload Your Webinar Recording

In this first step,  upload your recorded Webinar to LongShortClip.  Whether it is hosted on Zoom, YouTube, or any video file on your system, LSC automatically imports it without the need for manual clipping or timestamping.

Once uploaded, the AI gets to work, analyzing your content for tone, context, and engagement moments.

2. Let AI Identify Key Moments

This is where the actual magic happens. LSC’s algorithm automatically detects the engaging and hook-worthy sections, expert quotes, emotional reactions, engaging Q&As, or moments of laughter or emphasis from your longer webinar video.

These are the micro-moments that perform well on social platforms. Instead of scrubbing through an hour-long webinar, LSC pinpoints these highlights for you in seconds.

3. Generate Auto-Clipped Reels

After that, the AI-driven video editing tool automatically turns these moments into short-form Reels and clips that are perfectly trimmed, captioned, and formatted.

Now you are not required to do more manual editing of timelines or add subtitles by hand.

LSC automatically adds:

• Captions and keywords in short clips
• Emojis and visual emphasis on key words
• Branded logo placement for brand consistency
  

You can immediately review how each clip will appear across platforms like Instagram Reels, YouTube Shorts, or LinkedIn video posts.

4. Customize for Each Platform

Your AI repurposing tools are smart enough to customize clips for each platform.

Every social channel has its own style, and LSC lets will resize your video into multiple aspect ratios like:

• 9:16 for Reels and Shorts
• 1:1 for feed videos
• 16:9 for YouTube or landing page embeds
  

Further, you can also adjust intro hooks, outro calls-to-action, and overlays fit to each platform format.

5. Export and Schedule Instantly

Once your clips are ready,  AI clipping tools like LSC export them directly or schedule uploads right from the dashboard.

You can auto-generate captions, post descriptions, and hashtags based on your webinar keywords optimization.

This transformation will reduce what used to be a 3 to 4 hour editing task into a 10-minute publishing workflow.

6. Track and Optimize for Performance

Finally, incorporate Longshort Clip for performance insights to track which clip is driving the most engagement, clicks, and traffic back to your original Webinar or landing page.

This feedback will help you to understand which topics, visuals, or speakers are most engaging in your webinar content. Then you can plan future webinars that may work even better.

Last but not least, you can monitor which clips generate the most interaction, clicks, and traffic back to your original Webinar or landing page.

Pro Tips to Maximize Reels Performance

Once you have converted webinars to reels, your clips are ready to use. Use the following best practices to get maximum results:

Hook Early:  Add hook statements within the first three minutes with a powerful question or insight in the first 3 seconds.

Leverage Subtitles: Around 85% of users watch videos with sound off.  LSC helps you to add auto-captioning to keep your reels engaging.

Maintain Frequency: Publish the Post of 2 to 3 short clips weekly to build consistent reach.

Add CTAs: At the end of each clip, add a clear call-to-action like “Watch the full session” or “Get the full guide.”

Final Take: Don’t Let Great Webinars Go to Waste

 So now  that you understand why repurposing content matters,  let’s talk about how it can happen with an AI repurposing tool. 

An AI repurposing tool like LongShort Clip, you can turn one long Webinar into an entire content library without using a video editor.

Your webinar content is more than just events, it is a content ecosystem that is waiting to be discovered.

In short, repurposing your Webinar with AI turns one-time events into evergreen marketing assets that continuously attract, educate, and convert your audience.

Longstory will let you create post 20+ Reels from a single webinar:

• Each clip will rank for different keywords
• Each one will drive unique engagement
• Each one will lead back to your original content hub
• And Many more
  

That’s how our best clipping tool will help you in re-purposing multiplied visibility and authority — organically.

Let’s have a try using LSC and get free 60 credits instantly.