Instagram just dropped another update, and this time it is a big one for creators.
Are you curious to know?
Instagram has just rolled out a new “repost feature”. It is a long-awaited feature that allows users to reshare public Reels and feed posts directly to their followers.
With almost 3 billion active users, the platform is facing competition from TikTok and YouTube Shorts. By updating its current features, Instagram is repositioning itself as a Reels-first platform in 2025.
But here is the surprize: you are not limited to reposting other content.
You can repost your own content as well. This will give you and your content a second chance to reach new audiences without creating something brand new.
Before moving forward, let’s have a look at the key features of the news update:
Instagram New Feature Key Updates: Reels Repost
Repost button: One-tap repost for Reels and posts
Reposts Tab: All reposts in a separate profile tab.
Own Content: Reshare older posts to new followers.
Notes: Add a short comment with reposts.
Credit: Original creators will be credited and tagged.
Controls: Creators can block or limit reposts.
Feed Visibility: Reposts will show up in the main feed.
What is New on Instagram?
In the recent feature update of Instagram, you can see the repost button that appears under public posts and Reels. With one tap, now you can:
Share another user’s post to your feed by giving full credit to the original creator.
Repost your own older content to repost it to new followers.
Creators can also choose to limit or turn off the Reposting of their content.
Add a short note or comment when you repost.
View all of your reposts in a dedicated “Reposts tab” on your profile.
So you’re always in control.
What Can be Reposted on Instagram?
As of the new updates, you can repost your public Reels and public feed posts (not private accounts). This feature makes it easier for you to share your favorite/interests with your friends.
How can it be reposted on Instagram?
You can tap the repost icon ( two arrows) on the right side. Further, you have an option to add a note or comment to your repost via Thought Bubble.
Where Reposts Appear on Instagram
These reposted posts will appear in your followers’ and friends’ feeds just like a regular post with attribution. Additionally, it can also be seen in a dedicated Repost tab on your profile so that you can revisit what you have shared.
Why Repost Feature Matters for Creators
The Instagram Repost feature is not just another minor tweak. It is a chance to revive your best content, reach new followers, and boost your engagement on Instagram. For creators, brands, and marketers, the Reels repost feature of Instagram offers lots of benefits, like:
Extended Content Life:
Your older posted content can get a chance to resurface by reposting. Such as A six-month-old Reel can reach out to new followers.
Save Time in Your Content Calendar:
Instead of scrambling for daily posts, now you can repurpose and repost your top-performing Reels.
Algorithmic Boost:
Your reposts will get placement in the main feed and dedicated tabs, which will give you a greater organic reach.
Increase Engagement:
Now you don’t need to produce new Reels constantly. Being a creator, you can strategically repurpose your high-performing posts.
Audience Retargeting:
Reposting helps you to reinforce key messages, campaigns, or product highlights without overproducing.
Stay Competitive in a Reels-First Instagram:
This new feature has made Instagram a Reels-focused home feed and is moving further away from static images.
Pro Tips to Maximize Reposting on Instagram
If you want to get the most out of Instagram Reposts, here are some best practices to approach them:
Audit Your Top Content:
First of all, analyze your best-performing piece of Reels or posts that drove the highest engagement, saves, and shares. These are priority content for Reposting.
Update the Caption:
No matter if your video is old, you need to give it a new description, add relevant hashtags, or a new call-to-action so that it is trendy.
Create a Series Effect:
Repost the same clip with a slight change (like part 1, part 2, part 3) to keep the viewers interested.
Repurpose Beyond Instagram:
Short-form videos are not limited to Instagram. Repurpose the same content for TikTok, YouTube Shorts, LinkedIn and other channels for limitless reach.
How to Repurpose Instagram Reels Like a Pro
This is where the real magic lies. Instead of simply posting the same Reel or clip, you can convert your one Reel into 3 to 5 different variations that can keep your audience engaged, such as:
Some practical tips are:
Re-Edit the Footage: Change the hook in the first 3 seconds to grab the audience’s attention.
Update captions: Add new context or a different CTA in the caption.
Turn a clip into a “series”: Turn one long video into multiple bite-sized Reels.
The Rise of Short-Form Video & Instagram Reposts
With the introduction of a new feature update, Instagram is strengthening the Reels, and the repost feature proves it.This means the platform is shifting further away from static images and moving toward short-form video content.
Instagram is more than just a convenience. It is a clear signal of where the platform is headed. Reels are no longer optional, but they are the front door to discovery.
Short-form video has become the most effective content format for grabbing attention, driving engagement, as well as converting viewers into followers.
Social media platforms like TikTok and YouTube Shorts have proven this, and now Instagram is going all-in too.
For creators, this means two things:
- Your video creation strategy needs to prioritize Reels.
- You need to focus on consistency more than perfection.
Even quick, repurposed short clips can perform better than polished content if they are posted timely and regularly.
How Long Short Clip Helps Content Creators
Hence, reposting will give your old videos a second chance to revise, but what if you can do more than just repost?
With LongShortClip (LSC), creators can:
- Repurpose long videos into multiple Reels without wasting time
- Produce variations (different hooks, captions, cuts) to test what performs best.
- Save time by automating the tedious process of cutting, formatting, turning long videos into short and even posting.
Now you can expand your reach by creating platform-specific short clips not just for Instagram, but also TikTok, YouTube Shorts, and beyond.
Think of it this way: Instagram’s new repost button brings your old content back to life.
LSC makes sure that life is longer, stronger, and multiplies across platforms.
Conclusion
Instagram’s new feature, Reels repost feature, has marked another step in its evolution as a popular short-form video hub.
For content creators, it is both an opportunity and a reminder. So, if you want to be visible, your focus has to be shifted toward short-form video creation.
Reposting is powerful, but the real growth comes from repurposing smartly. Instead of letting old content fade, give it a second chance to be reshaped, refreshed, and redistributed.
With tools like LongShort Clip, that process becomes effortless, giving you more time to focus on creativity and audience building.
Try LSC free today and start repurposing your Reels for maximum reach.
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