Step 1: Conduct Keyword Research and Audience Segmentation

• Use Ahrefs, SEMrush, or Google Keyword Planner to target high-volume, low-competition keywords such as “best social media video editing software” with a Keyword difficulty less than 30.

• Analyze search intent (informational, transactional, or commercial) to align content with users’ interests.
• Create buyer personas using Google Analytics and social insights by focusing on demographics and pain points.
• Implement UTM tracking for all links to monitor traffic and filter the target audience.

Step 2: Select Platforms and Optimise for Video Algorithms

• Choose social media platforms that prefer short-form videos like Instagram Reels, TikTok, YouTube Shorts, and X for real-time engagement.
• Optimise your profiles with schema.org markup, such as VideoObject schema, to improve SERP rich snippets.
• Include keywords like “lead generation videos” in bios and pinned posts to boost on-platform trackability.

Step 3: Develop a Content Pillar Strategy

• Create pillar content like in-depth how-to-guides and cluster topics around core keywords to build topical authority.
• Create multimedia assets. Use tools like Canva or Adobe Spark for infographics.
• Integrate a short-form video content strategy to utilize algorithm preferences for video content.
• Compress images to (less than 100KB) and use responsive designs to reduce bounce rates.

Step 4: Create High-Impact Short Video Content

• Create bit-sized short videos (around 15-60 seconds) that educate, entertain, or solve problems for the users.
• Aligned Video content with platform algorithms that prioritize high retention rate (80%+ completion rates).
• Use vertical formats (9:16) and compress videos to <50MB for fast loading.
• Add trending audio and effects in videos to increase virality, which drives 2x more shares.
• Use tools like Longshort Clip to create polished, keyword-rich short video clips with auto captions and visual effects.

Step 5: Implement On-Page SEO for Posts and Videos

• Use primary keywords with 1-2% density in video captions and post descriptions.
• Include keyword-rich alt text to video thumbnails for SEO image search.
• Make use of JSON-LD structured data for videos to enable rich results that improve click-through rates by 20%.

Step 6: Leverage Hashtags and Trends for Video Discoverability

• Use hashtag research tools such as Hashtagify to find niche-relevant tags (10K-100K posts) for utmost exposure.
• Utilize a variety of trending, branded, and keyword-driven hashtags (such as #LeadGen2025 and #ShortVideoLeadsin205).
• Monitor trends through platform analytics or X posts to produce timely short videos that follow algorithmic waves.

Step 7: Deploy Video-Focused Ads and Retargeting

• Install pixel tracking (such as Meta Pixel, LinkedIn Insight Tag) to develop unique and lookalike audiences. 
• Audiences. 
• Run short video advertisements with clear CTAs like “Sign Up for Free Tools & Get 60 Credits, with a CTR of 3% or higher.
• A/B test video length, headlines, and images to maximize cost-per-lead (CPL) by 15-20%

Step 8: Drive Engagement with Interactive Video Content

• Incorporate short-form videos for polls, Q&As, or behind-the-scenes content to increase comments and shares.
• Interact with the users in comments within 1 hour using sentiment analysis tools like Brandwatch to build trust.
• Create videos together with influencers to get backlinks and increase reach.

Step 9: Integrate Lead Magnets with Video CTAs

• Include lead magnets, like free templates, webinars, and downloadable PDFs, in video descriptions and include links to SEO-optimised signup pages.
• Use platform features like Instagram swipe-ups or LinkedIn Lead Gen Forms to collect data with less effort.
• Utilise progressive profiling in forms to achieve a 25% improvement in completion rates.

Step 10: Cross-Promote Short Videos Strategically

• Create a content resource hub that increases dwell time on your website by embedding videos, using the oEmbed or VideoObject protocol.
• Include snippets that link to signup pages with UTM parameters in email campaigns and on other platforms.
• Post videos at peak engagement times (such as 7-9 PM for Instagram) based on platform analytics.
• Schedule posts using buffers like Hootsuite at peak times derived from analytics, such as 8-10 AM weekdays for LinkedIn.
  

Step 11: Analyse and Optimise with Data Insights

• Use Google Analytics 4 to monitor KPIs like signup conversions, lead quality, and video through rates.
• Use Screaming Frog to perform an SEO audit to make  sure video embeds improve crawl performance
• Utilise heatmaps like Hotjar on landing pages to refine video-driven CTAs and target a 5-10% signup uplift.