Have you ever thought: how many people actually hear your videos?

​Not as many as you think.

Studies reveal that 85% of social media videos are watched with sound off specially on Facebook (Source).

On top of that, videos with subtitles are watched at an 80% higher rate than those without (Source).

​That means, if you want to increase your reach, you need to create subtitles for video content.

​Today, subtitles have become an important part of video content. Whether it is a YouTube video, a social media video, or a business presentation video, adding subtitles can help you to gain real engagement and reach.

If you post your videos without captions, you are leaving engagement, traffic, and even sales on the table.

​In this blog post, we will talk about how you can increase engagement with subtitles in your videos and add subtitles to video automatically with the best tool like Longshort Clip.

And, I will walk you through:

• Why subtitles are the key to video success in 2025.
• How automatic subtitle tools work (and why they beat manuals).
• Real stats and examples that prove captions boost reach.
• A step-by-step walkthrough on how to add subtitles instantly with LongShort Clip (LSC).

By the end, you will not only know how to create subtitles for your videos but also how to reach global audiences who are waiting to watch your content.

Eye-Opening Stats About Subtitled Videos in 2025

It has been rightly said that numbers don’t lie. Here are some stats that showcase how people love subtitles-rich video content:

• Approximately 92% of the viewers watch videos on mobile without sound (Verizon Media).
• 80%  users are more likely to watch a full video when captions are available (Ofcom).
• According to a Facebook report, adding captions to ads increases the view time by 12% approximately.
• On average, 85% of videos on social media are watched muted (Digiday).
• Videos with subtitles are 15% more shareable than those without (HubSpot).
• Video content with Subtitles gets 15% higher shareability as compared to videos without text.
• Subtitles increase the understanding by 38%, especially for educational content (Journal of Applied Cognitive Psychology).
• Adding multilingual subtitles can increase your reach by 3x in non-English-speaking markets (Wyz)

Before going deep dive, let’s have a look at why you need to add subtitles in video content.

Why Subtitles Are Must Must-Have in Your Videos

Once upon a time, subtitles were only optional, something that was seen in foreign movies. But with the passage of time, they have become a must-have video content strategy for the growth of anyone who creates videos, whether they are single creators, influencers, brands, or a global business.

​It is just because people consume content :

• At work, they are not allowed to watch videos.
• In noisy places such as coffee shops or public transport.
• Late at night, when they do not use headphones.

In all such situations, video subtitles make the difference between someone watching your video or just scrolling the right way. Because, when you skip subtitles on your video, you are not just missing a few extra views  but actually missing out on a massive chunk of your valued audience.

Other Reasons to Add Subtitles to Video Content

And in 2025, when competition for attention is at its peak, ignoring subtitles is a good video content strategy like publishing a blog post without headlines. So, creating subtitles for videos is not just about convincing the audience but actually:

• Make your video accessible as millions of people around the world are deaf and hard for deaf.
  
• Video captions keep the viewers sticking to the screen longer and boost watch time on your videos.
  
• Also open the door toward the global audience as people from foreign languages watch videos with subtitles → one video, multiple languages, unlimited reach.
  

The Global Growth Hack You’re Probably Missing

No one can deny that video subtitles can be used as a growth hack. How?

​Let’s have a look at:

Break the Language Barriers

Most of the people  on the internet do not understand the English language. You can connect with millions of foreign viewers by adding multilingual subtitles.

Such as,  a video tutorial in the English  language with Spanish subtitles can suddenly reach  out to a completely new audience in Latin America.

Multiply Engagement Across Platforms

Facebook, TikTok, Instagram, YouTube Shorts ,all of these social media platforms autoplay videos silently. Videos with subtitles keep the audience glued without sound, which can lead to higher watch time, shares as well as saves. The social media algorithm rewards those videos that hold attention .

For instance, cooking videos are auto-played silently on platforms like Facebook, TikTok, and Instagram. Their subtitles make the recipes and ingredients easy to understand without sound, which leads to millions of shares.

Accessibility to the Global Audience

On Netflix, subtitles and closed captions are available in almost every show, which is beyond the entertainment that makes this platform accessible to 430 million people worldwide, along with those who are deaf or hard of hearing.

SEO & Discoverability

Further, platforms like YouTube index subtitle text on videos and help to rank them. These subtitles work as a keyword. This means that your video can show up easily in search results for multiple languages, as well as reach globally.

For instance, if someone searches “how to bake a chocolate cake,” and you have added that phrase in your video with captions, your video has more chances to rank.

One Video, Unlimited Markets

Without subtitles, there will be one video in one language with the reach of one audience.

With subtitles: one video = many languages, many markets, and massive global reach.

​Such as, when Apple launches any products, they usually release videos with multilingual subtitles. In this way, they resonate the same launch event  equally in the U.S., France, China, and beyond without filming different versions.

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Manual vs. Automatic: Which is the Smart Way to Add Subtitles

There are two ways to create subtitles for your videos, one is manual and the other is automatic. Let’s compare both of them to see which is the best to add subtitles in videos.

Manual Subtitles

​The manual subtitles creation process is slow, boring, and impossible at scale. However, you need to:​

• Type word-for-word,
• Transcribe every word by hand.
• Add time stamps,
• Sync everything with videos.
• Format captions so they look clean.
• Recheck for spelling mistakes or missed words
  

Automatic Subtitles (with AI)

​AI subtitles are not just faster, but they are getting the video editing process smarter for content creators. This is where AI tools like LongShort Clip (LSC) come in.

Where you only need to:

• Upload your video.
• Let AI transcribe and sync captions instantly.
• Edit, format, and even translate in minutes.
• Personalized captions instantly synced to your video.
• Translate into multiple languages (if you want to go global).
  

How Automatic Subtitles Actually Work

You might have a question: how can an AI tool add subtitles so fast?

Here is the secret:

• An AI-powered  video editing tool automatically listens to your audio track.
  
• Natural Language Processing (NLP) converts spoken words into text.
  
• Time-stamp syncing algorithms make sure that each caption appears at the right second.
  
• You can then edit and style captions inside the tool before exporting your final video.

• Think of it as having a personal transcriptionist who works 100x faster and never complains.

Do Subtitles Really Make a Difference?

By increasing accessibility to deaf and hard-of-hearing people, subtitles make a clear difference. Further,  video subtitles increase the language reach for a global audience and also improve the understanding of all viewers through a text version of the audio.

• On social media, creating subtitled videos can keep the viewers watching longer and boost your watch time.
  
• On YouTube, adding subtitles serves as a hidden SEO, and every word becomes searchable.
  
• On TikTok and Reels, video subtitles grab the attention of people instantly, even with sound off.
  
• For business presentations or online courses, subtitles on video provide understanding and accessibility for everyone, regardless of sound.

​Without subtitles: The Viewer only scrolls past your muted video.

With subtitles: The Viewer gets attracted by the text, watches longer, maybe shares, maybe clicks your link.

LongShort Clip: Best Subtitles Maker for Creators & Brands

If you want to create AI-driven subtitles for a video, you will find lots of AI-driven subtitle makers in the market. But not all automated video tools are built the same. Some are troublesome, slow, or just too basic to meet the video editing needs in demand for you.  

​That is where LongShort Clip stands out as one of the best subtitle makers in 2025.

​With LSC, you do not just get AI-driven videos including subtitles, but you will get a complete subtitle solution designed for content creators, businesses, and brands who want to increase their reach through video content.

Here is why LSC is what you will get from the AI subtitles maker for you:

• One-click automation
• Multilingual support
• Custom styling
• Platform-ready exports
• Time-saving efficiency

How to Create Subtitles for Video with LongShort Clip (LSC)

So, now you have understood the importance of creating subtitles for videos, you will be curious, how can you actually put this into practice?

Let me break it down using LSC, one of the best subtitle creator tools online.

Step 1: Upload Your Video

Drag and drop your YouTube, TikTok, Instagram Reel, or even a business presentation video into LongShort Clip.

​

Step 2: Auto-Generate Captions

In LSC, there is no typing required.. Within seconds, its AI subtitle creator will transcribe your audio into accurate text.

Step 3: Customize Your Captions

It will auto-select the  fonts, colors, and styles and place the captions where you want on the video. Further, it will add background highlights to make words pop, which is perfect for TikTok & Reels.

​Step 4: Translate (Optional)

If you want to reach international audiences, LSC instantly translates subtitles into Chinese apart from English.

Step 5: Export & Share

​You can download your subtitled video and upload it directly to YouTube, TikTok, Reels, or wherever your audience is.

Conclusion

Now you have understood that subtitles are no longer a “nice-to-have” but they are a must-have growth strategy for video creators and businesses in 2025.

They not only boost engagement, improve accessibility, break language barriers, but also help your videos rank better in search.The good news is, you don’t need to spend hours typing them manually.

With LongShort, you can create subtitles for video automatically, fast, accurately, as well as ready for a global audience.

So, the choice is simple: keep uploading videos that many will scroll past, or use subtitles to make your content accessible, shareable, and unforgettable.


Do not let your videos unheard, try adding subtitles automatically with Longshort Clip now.

Signup free and get 60 credits now.

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