You are investing hours to create high-level and valuable content such as, live streams, webinars, podcasts, and much more. It might be amazing stuff.
But are all these efforts working out?
Are your videos providing brand awareness or fulfilling what you desperately require?
Probably not!
This is where the power of repurposing your content comes in, especially when you know how to turn long videos into shorts.
The issue is not the quality of content itself, but how it is being delivered to your Audience. The core concern is whether your videos are reaching or not reaching out to your Audience. You already have the content, which means you do not need to create more, but strategically strengthen what exists.
Before moving forward, here is the cold, harsh reality that you need to know:
- 80% of online content remains unseen: This is due to too much content being published that people can consume.
- Organic reach on traditional platforms is dying: Algorithms now prioritize paid and viral content.
- Facebook, Instagram, and LinkedIn feeds are saturated: Only true, eye-catching, or immediately relevant posts are noticed by the Audience.
- The average human attention span has come down to 8 seconds. Your long-form videos, while useful, are not made for instant discovery now.
So, how will you overcome this?
The growth of your brand demands short videos rather than long ones to get noticed by wide audience.
In this blog post, you will learn how to turn long videos into short ones in the right way with the right tool.
Before we dive in, let me clear up why it is important to turn your long videos into shorts.
Why You Must Turn Long Videos Into Shorts
There are plenty of reasons that need to be your turn long videos into shorts.
In today’s digital world, attention is the new currency where the longest videos are losing the exchange rate. Your long-form content can be fantastic, but it doesn’t mean it can go viral. If your brand is not actively leveraging short-form videos, then you are not a fleeting trend.
Here is why you need to turn your long content into short clips.
People don’t watch long videos anymore: Most people only watch videos for a few seconds (less than 8). If your videos fail to grab their attention, they will scroll down and pass them.
Social Media loves short stuff: Mostly application-like TikTok and Instagram reels are created to push short, fun videos to a huge audience. If your video is not short, these apps would not show it as much, and you will miss out on new viewers.
Short Videos Get Noticed Faster: Short videos get noticed faster than long videos. They work like mini ads for your brand. They can help to get noticed and go viral more quickly than long videos.
Everyone else is doing it: To grab attention, your competitors are also making short videos instead of long-form. If you do not follow the same trend, it might leave you behind.
Make your old videos work harder: As you have already put your efforts into making long videos, turning them into shorts can be a smart way to get more out of them.
You need to make a clear plan: This means you need to know exactly how to turn long videos into shorts that will go viral and drive better outcomes for you.
The Strategic Foundation: What You Must Know Before You Repurpose
Before repurposing content, you need to establish a strategic foundation first. Defining clear goals, identifying relevant content, and understanding your Audience’s preferences will provide an efficient and impactful content reuse.
1. What is Your Goal?
First of all, you need to know your goal that why you are making this short video.
- Do you want to get more followers?
- Do you want to get more traffic for your website?
- Are you trying to increase brand awareness?
- Do you want to get them to sign up for your AI video editing tools? Or more.
If you really know your goal, you will pick the right parts of long-form video and turn them into visually exciting shorts.
2. Hook Them Fast!
Further, if you know how to hook them fast, you can grab their attention instantly. The first 3 seconds of your video content are everything. Try to add something shocking, a question, or something very visual.
3. Know Your Platform
Each application, such as Facebook, TikTok, Instagram Reels, and YouTube shorts, has its algorithm and style, so it is important to understand each platform. For instance, what works best for TikTok can be different from what works best for Instagram Reels or shorts. Try to repurpose your content by playing by their rules to get your video seen more.
4. Find the Golden Moment
As not every part of your video content is a perfect short, you need to find the gold nuggets, such as the most interesting, useful, or surprising moments. It will stand out and help you grab attention instantly, as well as maximise the impact of your video in just seconds.
Traditional Editing: The Manual Bottleneck You Can’t Afford Anymore
Now you have learned the smarter ways of planning your shorts, you know how to find those gold nuggets, and how to create great hooks in your long video content. But there is another thing that can hit a wall: manual editing to turn your long-form video into viral shorts that feels like another full-time job.
Short-form video clips can go viral on TikTok, get noticed on Instagram Reels, and boost your reach on YouTube shorts. No doubt, it can be a powerful way to attract your new Audience and grow your online presence, but it takes time to create viral-ready content one by one.
That means finding them, cutting them perfectly, adding captions that can pop, and formatting them for a vertical world can be a daunting task. In today’s super-fast digital world, the traditional and old way of turning a long video into short content does not work. It’s too slow and too inconsistent actually to boost your brand awareness and boost your engagement.
This is not just about losing your hours, but the opportunities too. Here are some of the drawbacks of manual editing:
Massive Time Drain: It takes 4 to 6 hours to edit manually for one short.
High Cost & Resource Burnout: Further, performing this task manually can be expensive as it requires a skilled video editor, overworking your team, which can drain budgets and energy as well.
Impossible Consistency: Posting consistently (daily, multiple times a day) is vital for algorithms. Manual work makes this impossible, as well as hurts your reach.
Impossible Consistency: It is vital to post regularly to stay visible on the algorithm, ideally multiple times a day. And for manual work, it is hard to keep up, as it can affect your reach.
Quality Suffers: When video edits are done in a rush, that often leads to bad cuts, dull captions, and poor visuals. In this way, your content not only loses its quality but also fails to attract attention.
Revolutionized Video Creation With AI-Powered Tools
What if you could easily turn long videos into shorts in just seconds?
What if there is an AI-powered partner that can handle your repetitive, time-consuming, and tiresome video editing tasks for you?
These viral video clips not only grab the Audience’s attention but also increase awareness by aligning with your brand. This is not a fiction for big companies but a new reality for each content creator through which they can work smarter, not harder.
Long Short Clip: Your Perfect Partner for AI-Powered Short Videos
In today’s digital era, the power of AI is completely changing the game. But the question is, how will you make this happen for your brand? How will you reliably turn your long-form videos into shorts in just seconds, daily, without hiring a huge team of video editors or learning complex video editing software?
For this, we present LongShort Clip – your perfect partner, an AI-powered long-to-short video converter. It will free you from all the frustrations, guesswork, and grindings of manual editing. Out of editing, it will give you the exact solution that you need to overlook short-form platforms. LSC truly produces AI-powered video creations that are accessible to everyone.
We have designed the LongShort clip as more than a tool, as it works as your dedicated AI partner. It combines all of the powerful AI video editing features to provide you with a smooth and hassle-free experience. It is ideal if you want to turn long webinars, podcasts, or YouTube videos into viral shorts and engaging clips.
Some of its game-changing features include:
AI-Powered Clip Detection: With its intelligent system, Longshortclips automatically finds engaging and viral moments as the best moments from your long videos. Further, it also trims the video parts based on speech, pacing, or visuals.
Auto Caption & Subtitle Generation: LSC generates eye-catching and clear subtitles on every clip to make sure your message connects with the viewers even when the sound is off. It will make your content more exclusive and effective, and you will boost engagement and accessibility without any effort.
Vertical Video Reformatting: LongShort Clip creates mobile-friendly content for you. It will convert your videos to perfect vertical formats (like 9:16 and 1:1), which are particularly optimized for mobile viewing on platforms like TikTok and Instagram Reels.
Multi-Platform Optimization: Our AI-video editor formats for multiple platforms, including TikTok, YouTube Shorts, Instagram Reels, and LinkedIn. Each outcome is designed to perform best on its respective platform and help your content reach your Audience wherever they are
Note: Explore LongShort Clip’s more features here.
Conclusion
If you don’t want to let your brand be left behind, you need to be first in the hyper-competitive digital era. The message is clear: you need to stop following traditional and manual ways of creating your content, as this is outdated, unsustainable, and very costly.
But the good news is, the future of high-quality video content creation is here for you. With Lonshort Clip, your video content will stay within reach and gain immense growth. It will not only keep your content relevant but also help you turn long videos into shorts in no time.
This means no more efforts are needed to boost your brand awareness, increase social media presence, and reach new audiences.
Start turning your long video automatically into viral shorts in just a second.
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